Locally Owned Tallahassee will work to raise awareness of the
power of consumer purchasing decisions, publicize the full value
offered by independent businesses and shift consumer spending to
members by:
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Increasing community awareness of the value of doing
business with locally owned independent businesses through
new stories, editorials, broadcast interviews, cooperative
advertising, presentations to civic groups and educational
institutions and other promotional efforts.
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Marketing member
businesses to the public through the Locally Owned
Tallahassee membership directory and a website that
provides shoppers with an easy way to find member businesses
that sell needed goods and services.
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Building
recognition of the Locally Owned Tallahassee name and logo
to help consumers identify independently owned businesses in
their community.
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Building rapport
with key media and government officials to make future
reporting and local policies more responsive to the needs of
locally owned independent businesses.
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Organizing group
purchases and cooperative promotions and negotiating
discounted advertising rates with participating local media.
-
Working
cooperatively with government officials when laws or
government plans threaten the interests of Tallahassee's
locally owned independent businesses.
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Nourishing the
local community through participation and organization of
public events.
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Supporting the
community organizations that nurture and provide service and
goodwill to our community.
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Working toward the
prevention of the mass displacement of community-based
businesses by national and international chains.
